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These custom plates will improve the accuracy of the finished product. The printer creates individual plates for the four colors. Four color printing uses an offset printing method similar to that of spot color printing. These four colors are layered on top of one another to produce your finished image. Four Color Process Printing (Offset) Four color printing uses CMYK colors to produce your logo or other image. If you are printing business cards, stationary, or another simple product with a logo in just a few precise colors, spot color printing is for you. However, spot color printing is not a good option for complex projects that may use dozens or even hundreds of different shades to produce a detailed image. This detailed process gives you the best color accuracy and sharpest images. This ink is then applied to custom printing plates to produce your finished product. Using 14 basic colors, your printer will mix the Pantone color carefully. Your Pantone inks are carefully mixed according to the specifications provided with the Pantone Matching System. This process uses Pantone colors, so each shade will match your specifications exactly. Spot Color Printing (Offset) If your logo features just one or two colors and you have a big printing job, spot color printing will give you the best results. In the infographic above, you will see a sample of how these options use various types of ink to bring your image together. You have three basic options to consider. Your choice of printing method will decide what the finished results look like.

Choosing a Printing Method Designing your logo is only the first step in creating a stunning product if you are working with printed pieces and not digital images. The Pantone Corporation introduced the Pantone Matching System in 1963, and it has been a frontrunner for color matching ever since. However, Pantone is the industry standard in most markets. You can also work with TOYO, ANPA, DIC, or several others. Pantone is not the only spot color system available. However, specifying a Pantone color for a logo or other familiar image that you will use often can help you ensure consistency in large and important print runs. Pantone color matching only works with spot printing for printed materials, so you cannot use an exact Pantone color for digital projects. Pantone Colors The Pantone Matching System is a type of color profile that you can use to match colors perfectly. Using a CMYK image on a digital screen could give you some unexpected results that make your logo seem a bit off. This ensures that the image looks exactly how you want it to. If you are designing an app, website, digital magazine, or television commercial, you must use an RGB color profile. Mixed together, these three basic colors create pure, bright white.
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Digital screens - like those utilized by computers, tablets, and televisions - use these three colors in various combinations to create all the breathtaking pictures you have seen on TV or the Internet. This uses red, green, and blue to create various colors. The RGB Color Profile If you are creating images for use on a lit screen, you will use the RGB color profile. However, there are several techniques for printing with CMYK colors, as you will see above. CMYK is the profile used for virtually any printed product, from posters to business cards. Together, they create a deep, rich black.

You can create a stunning array of different hues with these four distinct inks. If you have ever replaced the ink in a standard printer, you are probably somewhat familiar with the CMYK color profile already. The CMYK Color Profile CMYK is used for printing and features four colors: cyan, magenta, yellow, and black. Choosing the right color profile is the essential first step in creating a beautiful image. What works for your web page will not necessarily work for printed postcards. Understanding Color Profiles To keep your logo and other imagery looking bright and vivid, there are three basic color profiles with which you should become familiarized.
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Color Profiles & Printing Explained – Infographic You are free to share this graphic but make sure you credit The Logo Company – Click image to enlarge.
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Given this, it is important to understand the science behind color creation and printing techniques, so you can make educated decisions about how to produce the best images for every project.

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Whether you are printing a single logo or a full promotional brochure, you want your marketing products to look sharp.
